The ultimate PR: Eminem, Snoop Dogg perform as Bored Ape NFTs at MTV awards blockchain for enterprise

The infrastructure of Web3 and blockchain has unlocked and revolutionized the industry of the creator economy. In contrast with the Web2 model wherein artists need to hit hundreds of streams before they make even $1, Web3’s infrastructure introduces ownership to the mix. At the time of publication, ADA trades down 2% at $1.02, per CoinMarketCap, and is ranked the eighth largest cryptocurrency by market capitalization. Clay Mates’ Clay Nation is a 10,000 Cardano NFT avatar collection comprised of handcrafted clay qualities. An algorithm then assembles several qualities to generate each unique Clay Nation NFT. When asked why he’s the “only one” in the music industry to have this level of commitment to Web3 technologies, Snoop said he’s just the first to do it, and because he’s his own boss, he doesn’t need a label head’s permission.

The rise in the number of minted pieces of non-fungible art and projects is linked to both the Cardano network’s growth and the NFT industry’s resurgence. Yesterday Eminem and Snoop Dogg performed at the MTV Video Music Awards as Bored Ape Yacht Club NFT characters in the Otherside metaverse. The two artists performed a rendition of their “From the D 2 the LBC” track which was launched in June with a BAYC video.

Cardano is seeing massive growth in the number of projects and on-chain activity. Nearly 900 projects are currently building on Cardano with NFT marketplaces accounting for 3.6% and NFT collections representing a bigger chunk of 47.9%. According to Morgan Schofield, Cardano’s head of ecosystem growth, the network has now issued over four million native tokens across approximately 50,000 minting policies.

“Now it’s going to bring on great business, and moving forward, when the market comes back, there will only be great things to pick and choose from,” he added. “I feel like this weeded out all the people who weren’t supposed to be in the space and who were abusing the opportunities that were there,” Snoop told CNBC in an exclusive interview at last week’s NFT.NYC conference in New York City. Rapper Snoop Dogg has bought two of the nonfungible tokens created by former Barclays Plc trader Ovie Faruq. Learning all of this, it’s safe to say that Snoop Dogg is committed to Web3. Snoop has almost unlimited financial resources, connections and the capacity to purchase or create any NFT.

In fact, following Mark Zuckerberg’s announcement of the https://cryptolisting.org/, Snoop Dogg stepped up his investments in the metaverse. He acquired digital land in virtual community-based monetization platforms, such as the Sandbox. Furthermore, the rapper built an entire Snoopverse, in which he’s now selling “parcels” of virtual land with plans to host future events. He even built a virtual replica of his house, after which someone spent $450,000 to become Snoop’s neighbor. The NFT artwork was created in collaboration with Champ Medici, the son of Snoop Dogg.

The rapper hasn’t slowed his NFT shopping since revealing himself as noted collector Cozomo de’ Medici.

The pitch deck predicted selling Otherside land for $200 million. When the land went up for sale at the end of April, it brought in around $300 million in revenue. However, it resulted in Ethereum grinding to a halt, and many bidders wasted thousands in gas fees that Yuga Labs promised to repay. Total gas costs were estimated at around $150 million, although the Otherside only committed to repaying gas for failed transactions. The Eminem Snoop Dogg performance was a massive promotion for the Otherside, the metaverse experience being launched by BAYC founderYuga Labs and Animoca Brands.

And just like the MP3 format, Snoop was already a part of something big that revolutionized record labels and the music industry, and now nearly 30 years later, the hip-hop icon is doing it again. This time for the benefit of all Death Row artists and their fans. Considering NFTs have brought a new meaning to the proprietorship of the digital arts, it has allowed established artists to distance themselves from the record labels. Well, let’s say Bacc on Death Row was released through traditional channels, and fans bought the album.

The ultimate PR: Eminem, Snoop Dogg perform as Bored Ape NFTs at MTV awards

As music evolves and listeners’ preferences change, artists and musicians are forced to modify their approach and perhaps even adjust their style. Those who don’t might get left behind each time a new wave of music hits. Snoop Dogg, despite his tenure in the music industry, has managed to keep current with trends, which gives his fans and followers to remain intact. “I know have a great opportunity to be big in music, because sooner or later the labels are going to have to come on in,” Snoop told CNBC in an exclusive interview at last week’s NFT.NYC conference in New York City.

Everything from live concert tickets and backstage passes to flyaway packages to party with Snoop will be up for grabs to a select few who collect an NFT from the forthcoming collection. Similarly, holders will also gain access to Snoop and Billy Ray’s Animal Concerts powered metaverse performance, subsequent giveaways, member events, and more. A name synonymous with rap music and hip-hop culture, the LBC legend has remained at the forefront of trends far beyond the original scope of his career. Is especially important to me and I’m excited to have a full circle moment in my career at this time,” said Snoop Dogg, when the album was released on Friday.

Throughout his career, Snoop Dogg has embraced emerging tech in order to expand his personal brand. His other recent initiatives include a children’s content hub called Doggyland, an official FaZe Clan membership, and a home in the metaverse. Of course, the “A Hard Working Man” collection emphasizes more than the potential profitability of NFTs, since participants in the drop will have the opportunity to obtain vastly more than a single token. In fact, those who collect a Snoop x Billy Ray piece can choose from a broad variety of incentives. He also launched his Decentral Eyes Dog NFT in December which sold via NFT platform SuperRare, reaching 188 ETH at auction (approx. $585,000 at current exchange rates).

Playing in Snoop’s Sandbox

At one point in the video below (2.14), you see another object in the background, an alien Koda character from the Otherside. It shouldn’t be a big surprise because famed music promoter Guy Oseary – known for managing Madonna and U2 – represents Yuga labs. This year’s awards also featured a metaverse awards category, although no blockchain platforms were nominated.

The recent downturn has been dubbed by many as the latest “crypto winter,” referring to a period when crypto prices fall and stay low for an extended period of time. Not only does Snoop Dogg enjoy collecting top tier NFT tokens, he’s also been busy launching his own projects. Snoop’s first NFT collection was released in March 2021 and it included an original track called NFT and Snoop Dogge Coins. Then, in April 2021, Snoop unveiled a collaboration with the digital artist behind the Nyan Cat meme.

Snoop Dogg reveals plan to sell himself as fractionalised NFTs

And this Snoop, Billy Ray, Avilla Brothers, and Animal Concerts collab illustrates how Web3 affords artists a more robust way to engage with their fans and followers while also allowing fans more access to their favorite artists. While such a high-profile celebrity-involved collection is surely a strong step toward mass adoption of NFTs, there’s more to “A Hard Working Man” than meets the eye. As possibly the most ambitious endeavor to come from Animal Concerts thus far, the project speaks to Web3’s innate ability to help creators and IP owners build a deeper and more engaging community in collaboration with fans. So, how much did Snoop pay for his acquisition of Death Row, the label founded back in 1992? We do know that after the label ran into financial troubles in 2006, it landed in bankruptcy proceedings, according to The Hollywood Reporter.

• Snoop bought the label, which was founded by Dr. Dre and Suge Knight, among others, and which launched his career, last week.
• Along these lines, Snoop Dogg and Cardano founder Charles Hoskinson met in an epic Twitter space to discuss the Cardano ecosystem, music and NFTs on April 5.
• “It’s movie studios, it’s tech companies, it’s beverage companies … everybody’s rushing to Web3 and they see how big Dogg is in the space.”
• Snoop Dogg has always been an early adopter and he has continuously been able to capitalize on the first mover’s advantage.
• Over the years, he has gone from topping music charts, to creating viral social media content, all the way to shaking up the Web3 sphere with his participation.

Snoop Dogg could be carrying the torch for what is possible when independent musicians hit major labels. He and other Web3 denizens have brought awareness to how creators and owners can benefit in the ecosystem with future listen-and-earn rewards through music NFTs. From building Snoopverse in The Sandbox to creating the pseudonymous online persona “Cozomo de’ Medici,” Snoop Dogg’s digital footprint is hard to ignore.

At time of writing, this unique feature was already live, bringing fans into the fold long before the primary sale has been announced. Snoop Dogg’s enthusiasm about the Web 3 space is not limited to the new album; he recently announced that he was turning his label Death Row Records into an NFT label. According to Snoop, community building and giving back to the fans are at the heart of this decision. In his words, “For all of my career, we have made music and charged the fans for everything from tickets to merch, and they could only enjoy the music in return, but now they can own a part of it, trade it and make money off of it.”

The possibilities that web 3 presents for community building are enormous; fans have always been metaphorically invested in the artists they love, but NFTs mean they can be invested and get financial returns. Besides being a daring move, Snoop’s release of the Death Row Session, Vol 2 was special because he featured four notable indie artists on the project who had already made a name for themselves in the Web 3 music space. Death Row Session, Vol 2 featured Iman Europe, MoRuf Adewunmi, Black Dave, and Heno. Cointelegraph covers fintech, blockchain and Bitcoin bringing you the latest crypto news and analyses on the future of money.

The first drop of the album sold for a total of 100 Ether ETH , which is approximately $300,000. For many followers of the hip-hop icon, this was a massive endorsement of the promise that blockchain and NFTs hold the future of the music industry and beyond. While YouTube pioneered a new way for users to create, present and distribute content, platforms are now integrating Web3 features of ownership into their models.

This time around, we wanted to show off some of the dope artists in the web3 world and make sure their voice gets heard on my platform. I won’t spoil the surprise too much but I think you’ll like this 1. Since NFTs (non-fungible tokens) were introduced in 2012, they have been on a steady incline course to become a major financial vehicle. They’re more efficient than standard transactions while reducing the possibility of fraud.

Snoop said that by incorporating NFTs into the business of the label, which he became the owner of back in February, fans can own something more significant than another CD or vinyl copy. The experience will be created in collaboration with @smoblerstudios. For Snoop Dogg, this is not the first time he has participated in a crypto project. The OG rapper is a well-known collector of the Bored Ape Yacht Club and repeatedly showed his support for Dogecoin along with Elon Musk. Revealing himself as a notable pseudonymous NFT collector last week, rapper and entertainer Snoop Dogg hasn’t slowed down on high-value collecting. Just tonight, in fact, he spent nearly $4 million in ETH to acquire a single piece from the artist XCOPY.

Lanez what is cartaxi $1,000,000 copies of his album as NFTs for only $1 per copy, which made him $1,000,000 in less than one minute after the album had become available for purchase. That’s approximately eight times more than what Jeff Bezos, Bill Gates, Elon Musk, and Warren Buffet make in one minute combined. On February 9, 2022, Snoop Dogg announced that he would acquire Death Row Records, a music label that changed several owners after filing for bankruptcy in 2006. For those who aren’t familiar with hip-hop culture, Death Row Records was founded in 1991 by Dr. Dre, the infamous Suge Knight, and several other individuals. The label quickly became a sensation by releasing multi-platinum hip-hop albums, such as The Chronic by Dr. Dre, Doggystyle and Tha Doggfather by Snoop Dogg, Dogg Food by Tha Dogg Pound, and the iconic All Eyez on Me by the hip-hop legend 2Pac. We’re not just talking about the various unique ways IP is brought onto the blockchain.